Promotional video is an exciting and attention grabbing way of promoting a place, special event, business, website, service or product.
People love watching a video so this type of promotional video is a hugely effective way of promoting to a mass audience as well as entertaining them. Videos are more likely to be shared via social media, giving you maximum exposure. The equivalent of 1 minute of video is 1.8 million words, so the power is in your hands!
“Our main goal is to produce creative videos that make your message clear and memorable for maximum effectiveness, creating an unparalleled vision into your brand’s messages, services and advantages that your customers will feel obliged to engage with.”
Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that viewers can enjoy—and marketers can measure.
Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor.
We have to cut through the noise and engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies.
Invest in a promotional video to strategically improve the results of your marketing and sales programs.
Use Promotional Videos to Nurture Leads
“Use video to nudge your clients through the buying journey. Start by creating content that features company culture. Then showcase your expertise with how-to videos and thought leadership interviews.
One-on-one interviews with the CEO, execs or support staff demonstrate not only that they know what they’re talking about, but also that they are real people eager to help their customers succeed.
After you’ve gotten their attention, help move them through the funnel with detailed product demos,
customer testimonials and video case studies.”
Are Your Promotional Videos Working?
“With video, you can see exactly how a buyer interacted with it. You can tell how much of the content they watched. Maybe they loved it and re-watched it. Maybe they watched the first few seconds and hated it. Maybe they watched it to the end and clicked on a call-to-action that took them to another video.”
““Maybe” is the key word here because with video, you can make “maybe” a non-factor. With that white paper, you’re left guessing. With video, you can know to the second how much they consumed. As a marketer or sales rep, that is powerful because you’ll follow up with the person differently based on that data.”
“To make it even more powerful, you can integrate your video viewing data with your CRM or marketing automation platform, so you have the information in the context of every other contact you’ve had with the buyer.
“Video gives more than it takes. It’s natural and doesn’t feel forced. It’s fun. It gets along well with the friends you already have. And most importantly, it makes you better than you were without it.”